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Apple Computer reported very strong earnings yesterday. Profits jumped fivefold, and sales rose by 75%. Apple earned 37 cents a share, six cents more than Wall Street’s expectations. The company’s strategy has been to sell its iPods aggressively and hope customers stay loyal to the Apple brand. That seems to be working. Mac sales jumped by 35%, which is about three times the rate of the global PC market. The number of iPods sold increased by 616% from last year’s second quarter.

Posted by edelfenbein at July 14, 2005 1:04 PM