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John Battelle, one of the founders of Wired, has a warning for avid Googleholics:

Next time you tap a phrase into the Google toolbar on your Internet browser, think about what you're revealing to one of the America's biggest corporations.

Whether you "googled" for Paris Hilton, a stock tip or a gift for Mom, you've opened a window on your life to a company with a market value of $92 billion, the 22nd largest in the U.S.

He takes a close look at the search engine in his new book, "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture."

Posted by edelfenbein at September 29, 2005 3:47 PM