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From the Wall Street Journal:

Though Hewlett-Packard still dominates the market for printers, Dell, a relative upstart in that category, seems to have won more hearts -- at least among business users. Dell, which entered the printer market just two years ago, scored highest among business owners in a recent customer satisfaction survey from J.D. Power and Associates. The PC giant has benefited from its direct-sales tactics -- where customers buy directly from the company, rather than through a dealer. Furthermore, the study said 65% of printer owners did at least some research online before buying. "This is a real strength of Dell, which efficiently leverages its Web site to reach its customers," said J.D. Power analyst George Owens. The study also found that while cost plays a factor, basic features like reliability, color capacity, speed and quality greatly influenced users' satisfaction.

Posted by edelfenbein at November 18, 2005 6:19 AM