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May 23, 2006
Dell to Open Retail Stores
The first one is scheduled for Dallas.
The store, at NorthPark Center, will not carry inventory, Dell spokesman Venancio Figueroa said. Rather, it will allow customers to try out Dell's products and order them for delivery, Figueroa said.
The store is a pilot initiative to see whether it can spark interest in Dell's products while letting the company maintain its distinct business model.
Long known for selling computers directly to customers, Dell has seen its stock fall in the last year amid lagging U.S. sales. Some analysts have said the company could boost sales by selling its products through major retailers, but Dell executives have insisted that their business model is more cost-effective.
Posted by edelfenbein at May 23, 2006 2:49 PM
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