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On August 15, Harley's ticker will change from HDI to HOG.

The new symbol reflects the long-time nickname for the heavyweight motorcycles manufactured by the Milwaukee-based company. The current symbol is HDI.

Harley-Davidson holds trademarks to the term HOG. H.O.G. is also the acronym for the Harley Owners Group. Started by the company in 1983, the Harley Owners Group has more than one million members and is the largest factory-sponsored rider organization in the world.

In March, I listed my 10 favorite stock symbols:

1. (BUD) Anheuser-Busch

2. (WOOF) VCA Antech (veterinary services)

3. (BOOM) Dynamic Materials

4. (FIZ) National Beverage

5. (LVB) Steinway Musical Instruments (in honor of Ludwig Van Beethoven)

6. (ZEUS) Olympic Steel

7. (CHUX) O'Charley's Inc.

8. (TAP) Molson Coors Brewing

9. (BID) Sotheby's Holdings

10. (LENS) Concord Camera

Posted by edelfenbein at August 10, 2006 5:17 PM