The Money Honey Brand

Bloomberg looks at the fallout of Todd Thomson’s dismissal at Citigroup (C). Journalism professors are criticizing the relationship Thomson had with Maria Bartiromo. Last year, she traveled with him to Asia on a company jet. He also approved $5 million for a show she was to co-host.
The article includes this nugget:

On Jan. 16, Bartiromo sought to trademark her “money honey” moniker for use on children’s television shows, games, T-shirts, dishes and bookbags, according to the U.S. Patent and Trademark Office’s Web site.

Bookbags?
The New York Post, naturally, has more.

Posted by on January 29th, 2007 at 4:18 pm


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