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Bloomberg looks at how business recruiting is done today:

"Recruiting is absolutely critical right now," Dimon says. "I send senior people to campuses now, and they have to show up."

They're also trying soft-sell approaches. Merrill sponsored a dress-for-success night for women at the Wharton School in Philadelphia, with stylists from Prada. (Tips: Avoid bright red nail polish. And wear closed-toe shoes -- no flip-flops.) Merrill also hands out video games, including "Cyber IPO," in which players score when they correctly order the steps for a fictitious company's initial public offering.

Do you really have to tell Whartoners not to wear flip-flops? Wait, don't answer that. If it's yes, then I don't want to know.

Posted by edelfenbein at June 28, 2007 9:47 AM