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July 12, 2007
Fox Business Network To Launch October 15
From Variety via DealBreaker:
Fox News Channel's long-planned business net spinoff has an official name and a launch date.
New web will be called Fox Business Network, or FBN, and launch Oct. 15, announced Neil Cavuto, managing editor of business news.
News Corp. is proceeding with plans for the business network, an extension of its successful and profitable Fox News franchise, without regard to the status of chairman Rupert Murdoch's bid for Dow Jones. Sale appears close but could drag out for a few more weeks.
The use of the Wall Street Journal brand in conjunction with the nascent business channel is one of the major synergies touted in News Corp.'s $5 billion bid for Dow Jones.
News Corp. sources indicated that if Murdoch's bid for Dow Jones is successful, the Fox Business Network branding could change.
Posted by edelfenbein at July 12, 2007 9:33 AM
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