Consumer Confidence Plunges to Record Low

Consumer confidence is now at the lowest reading since the survey started in 1967:

The survey’s “confidence index” fell to 38 in October, down from 61.4 in September, on a scale where a reading of 100 represents the consumer outlook on the economy in 1985. Expectations for the future also reached an all-time low. The survey dates to 1967.

I think it’s interesting that the stock market is reflecting consumers attitudes. Years ago, not many Americans participated in the market. Today, it’s a general barometer of consumers’ feelings.

Posted by on October 28th, 2008 at 12:13 pm


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