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January 7, 2009 Wallstrip Unstripped

Wallstrip has come to the end of the road:

Like much of Wall Street, Wallstrip is pulling in its horns.

The finance-focused, comedy video Web site, which CBS’s interactive unit acquired in May 2007, won’t be producing any more episodes, PEhub.com said Wednesday, citing an undisclosed source. CBS plans to “take the DNA from WallStrip and apply it” to Bnet, another CBS property, the source told PEhub.

WallStrip, cheerily hosted by Julie Alexandria, produced three Web episodes a week, usually focusing on a company whose stock was trading at or near an all-time high. These days, few stocks fit that description, thanks to the sharp downturn in the market.

A source confirmed to DealBook on Wednesday that Wallstrip is scrapping its regular schedule, but details of the overhaul haven’t been announced yet. The Web site and the community will remain, the source said.

Howard Lindzon, the manager of a small hedge fund who helped create Wallstrip, told The New York Times in early 2007 that the Web site targets a space “between Jim Cramer and the bottom of the market.”

When it was acquired by CBS, one of Wallstrip’s producers said the Web site had yet to produce any self-sustaining ad revenue. It is unclear if it was ever profitable.

This is sad; I'm a huge WallStrip fan.

Posted by edelfenbein at January 7, 2009 10:04 PM

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