Crossing Wall Street: Your Guide to Financial Success, Hosted by Eddy Elfenbein
spacer About Buy List FAQ Contact Links Home
spacer

« The Idea of Breaking Up Big Banks Is Nonsense According to the Chairman of a Big Bank | Main | The CWS Buy List First Half Review »

June 30, 2009 Trivia Question: Who's France's Largest Private Employer?

ronald-mcdonald-is-arrested-in.jpg

I'll give you a hint: It's McDonald's (MCD).

Mike Steinberger looks at How McDonald's Conquered France:

In the battle for France, Jose Bové, the protester who vandalized a McDonald's in 1999 and was then running for president, proved to be no match for Le Big Mac. The first round of the presidential election was held on April 22, and Bové finished an embarrassing tenth, garnering barely 1 percent of the total vote. By then, McDonald's had eleven hundred restaurants in France, three hundred more than it had had when Bové gave new meaning to the term "drive-through." The company was pulling in over a million people per day in France, and annual turnover was growing at twice the rate it was in the United States. Arresting as those numbers were, there was an even more astonishing data point: By 2007, France had become the second-most profitable market in the world for McDonald's, surpassed only by the land that gave the world fast food. Against McDonald's, Bové had lost in a landslide.

Posted by edelfenbein at June 30, 2009 8:05 PM

spacer
bottom of page image