Good July for Ford

After slipping for several months, sales at Ford (F) rose 4.8% last month.

The company finally found some momentum in both production and demand. “As our inventories continue to improve, we are seeing sales follow,” Ford Vice President Mark LaNeve said on a conference call this morning. He added that Ford’s pickup workers are getting “very good at squeezing additional production now when we need it.”

It’s difficult to overstate how critical this truck is to Ford and the size of the shadow it casts on the auto business at large. It has been the best-selling vehicle in the U.S. for decades, and it is the closest thing this fickle industry has to a sure thing.

Posted by on August 4th, 2015 at 10:13 am


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