The Sports Illustrated Swimsuit Cover Indicator

CNBC has the stats on one of the more unusual stock market indicators: the Sports Illustrated Swimsuit Cover Indicator.

49 covers from 1964 until now:

* 25 blonde covers — average annual return of Dow 10 percent, S&P 10.9 percent
* Note: The covergirl from 2008, Marissa Miller, is a blonde and the Dow and S&P fell 34 and 39 percent, respectively
* 20 brunette covers — average annual return of Dow 2.2 percent, S&P 2.3 percent
* 3 covers with multiple models of varied hair color
* 1 cover with a redhead

Additionally, the models’ nationality may also yield an interesting result. Since 1978, the S&P 500 posted an average return of 14.3 percent when an American was on the cover of the magazine versus an 10.8 percent increase when a model from another country was selected, according to Bespoke Investment Group.

Posted by on February 15th, 2012 at 4:28 pm


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