Slate to Launch Business Site

The New York Observer has the details:

Slate deputy editor David Plotz told The Observer he believes there’s a clear opening for Slate’s distinctive editorial voice. He argued that while political journalism has diversified with the arrival of blogs and other independent sites, business journalism is “still dominated by the big brands. We think there’s an opening for a really smart, analytical, opinionated Web site that could be Webby and fast and agile.”
Mr. Plotz cautioned that the new project is still awaiting final authorization from Post company executives. Assuming it goes forward, it will likely capitalize on the Slate brand with a logo at the top of the home page. He would not comment on the projected budget for the site.
According to a source at Washingtonpost.Newsweek Interactive, the publishers of Slate, the new site, which does not yet have a name, could go live as early as next summer. It was born in part out of the recent launch of Slate’s newly branded video Web site, SlateV, which Post executives are pleased with. Plans call for it to follow the same basic staffing model that has helped make Slate a success—using a few editors and assistants to run the operation, while relying for content mostly on freelancers.
No one’s been hired yet. According to a different source, Slate editors offered the top job to Elizabeth Spiers, the founding editor of both Gawker and the business blog DealBreaker, who now writes for New York magazine, but were turned down. They’ve since asked both Ms. Spiers and Daniel Gross, Slate’s regular business columnist, among others, to write for the site.

Posted by on October 31st, 2007 at 10:40 am

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