Ford’s Sales Rise 17% in Europe

On top of today’s ECB news, Ford Motor (F) announced that their sales in Europe rose by 17% last month.

Across all of its 50 European markets, Ford sold 104,500 vehicles during the month. Growth at Dearborn, Mich., auto maker outpaced industry growth, the company said, and Ford saw its market share increase by 0.4 percentage points to 7.3%. In its 20 main markets, the auto maker sold 91,700 vehicles, an 18% increase over last year.

Ford has planned to stop making some less-lucrative models and refocus on higher-profit cars and sport-utility vehicles to compete better in Europe, a market long burdened by overcapacity and price wars, The Wall Street Journal has reported.

The company plans to launch several new and refreshed vehicles this year, such as the new Kuga and Edge SUVs, a Focus RS performance hatch, and a freshened Ranger pickup.

Ford’s business is largely about trucks and North America, but it’s encouraging to see better news from abroad. The shares got as high as $13.86 on Friday. Right now, they’re around $13.10.

Posted by on March 10th, 2016 at 10:52 am


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